Not a bad industry, only to do good business

Skyworth Digital has released the 2010-2011 fiscal year annual report, fiscal year results showed that the total revenue of HK $ 24.339 billion, an increase of 6.9%, net profit of 1.281 billion Hong Kong dollars, although down 3.4%, but compared with other domestic color TV market the company is still looking to produce a better report card.

Yesterday morning, the Chairman of the Board Zhang Xuebin Skyworth Group in Guangzhou Nanfang Daily reporter had an exclusive interview revealed that the company has established a new five-year Group revenue reached $ 50 billion strategic planning. "At present, the industrial layout Skyworth internal resources and industrial chain integration on the right track, while the LCD TV industry, technology has provided a stable market space."

Skyworth temerity to put forward a few years ago compared to 50 billion plan is different and Skyworth new five-year strategic goals are clear decomposition of the industry, and Xuebin said the company established a "personal options will be fully linked with the performance of the mechanism."

Approaching 1.3 billion profit

According to Skyworth Digital reported a TV product sales revenue of HK $ 20.163 billion, compared with the previous fiscal year, down 1.8%, set-top box business, outstanding performance, revenue of HK $ 3.696 billion, compared with the previous fiscal year increased by 95%. Current digital set-top box business has become the second largest performance pillar Skyworth Skyworth has become the largest manufacturer of set-top boxes, digital set-top box business last year, domestic sales amounted to 2.676 billion Hong Kong dollars, an increase of 125.6%. Benefit from this part of the growth in Group turnover rose 6.9%, reaching 24.339 billion Hong Kong dollars, growth for five consecutive years, an average increase of 18%.

It is noteworthy that, in the first half of fiscal year (April-September 2010) net profit dropped significantly 36% of cases, half of the fiscal year Skyworth Digital LED LCD TV by accelerating and 3D intelligent television in the popularity of high-end products to improve the gross margin. Zhang Xuebin, Skyworth Group, Chairman of the Board admitted that the first half of last year the company over the past 10 years, the most critical moment, but going through a difficult quarter Skyworth first came out.

Skyworth TV made this performance all the listed companies be the best. From the previously reported earnings of each company information, in addition to Hisense revenue 21.264 billion yuan, net profit of 835 million yuan, fairly good, the other results are not very good-looking, Changhong's net profit 292 million yuan last year, TCL annual revenue of 26.9 billion Hong Kong dollars multimedia, down 11.2%, a net loss of 983 million Hong Kong dollars, though full-year revenue of 17.84 billion yuan Konka, an increase of 34.5%, but only 82.03 million yuan net profit, down 45.7%.

New five-year strategic goal of "500 million"

Xuebin said fiscal 2011, Skyworth TV sales target the domestic market is expected to 700 million units, 9 percent more than last year. Including 400 million LED LCD TV, 1.5 million 3D TV, LED LCD TV than a substantial increase of over 150% last year, accounting for up to 57%, while overseas sales of color TV color TV market, the target year of 200 million units, more than expected Last year, an increase of 25%. It is reported that, as of May, has completed 14 percent of the sales target.

In fact, the goal is not the end Skyworth have set themselves the goal of the next decade, plans to achieve 50 billion yuan the previous five years, the second five years to reach 100 billion yuan. To achieve this goal, Skyworth is multi-party efforts.

In the chip area, Skyworth and wafer, Delta in Guangzhou Zengcheng $ 600 million of the LED chip wafer base has already laid the foundation stone. At the same time a joint venture with South China University of Technology R & D the next generation of OLED products. It is understood that the product has entered the pilot phase, and running more than six months, while the R & D line, once the process has been a breakthrough can be mass production, expected 2013 commercial. In the display area of Skyworth LGD 8.5 by Guangzhou-generation LCD panel production line, and the depth of the BOE and other companies signed a strategic cooperation agreement the way, guarantee delivery of the initiative and the right to speak. In addition, Skyworth also LCD module, glass, packaging and other core areas under the foot work.

Fully reached the white "good growth"

Worth noting that in March this year announced its entry into the white of Skyworth, now officially the overall development of the white market, sales target the $ 200 million; its production base in Nanjing recently completed production, Skyworth plans to 6-8 months, in county and township new 5000 terminals, and further expand the coverage of the terminal.

Xuebin said White, "a large market size, growth, good profitability and stability" is to attract Skyworth into the main reason. In fact, several years ago, Skyworth has been through the form of OEM, joint regional distributors to test the water in some areas of white store sales, "With the process of rural urbanization, white space is still very large market, Skyworth hope thirty-five During the year the industry could develop into the first camp to the white category. "


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